The creative cluster consists of various enterprises, entrepreneurs and institutions in architecture, design, literature, arts, music, fashion, and film. The creative industries in Iceland have flourished and Reykjavik has become a melting pot of exciting new creative enterprises, with individuals seeking to expand their businesses overseas.
The creative cluster of the Reykjavik Capital area is one of the the largest business clusters in Iceland and often intersects with other clusters. Iceland’s creative industries generated a turnover of ISK 189 billion in 2009, accounting for 6.36% of the economy’s total VAT taxable turnover. Full-time equivalent jobs in the creative industries are almost 10,000. Export revenues for this sector in 2009 were about ISK 24 billion, or approximately 3% of Iceland’s total exports. Despite the general downturn in other sectors, turnover in the creative industries has remained fairly constant, with the number of full-time equivalent jobs rising.
The Icelandic creative cluster has two strong sub-clusters in design and film.
The Icelandic Film Industry
Iceland has become popular as a filming location in the last few years. Iceland has built a small but highly flexible and creative filming industry which has experience working with Hollywood’s top talent. The Film in Iceland agency is responsible for attracting foreign movies to Iceland.
Filming in Iceland was a spectacular experience! It is one of the most wonderful places I’ve ever been. The Icelandic crew was amazingly efficient and made the job a real pleasure.
Ridley Scott, Prometheus, 2012
Building on these large foreign projects and on the ongoing local development, Iceland has developed its own film industry. The largest company in the film industry is Turner Broadcasting, which owns Lazytown, a children’s TV show viewed by children in 170 countries. Other production companies include Saga Film which is one of the three major service companies to foreign film production crews along with True North and Pegasus.